The problem
The organisation publishes useful information, but people and machines cannot confidently connect the business, its expertise, its evidence and the decisions it supports.
What it looks like
- Author identities fragment across URLs.
- Services and articles appear as isolated pages.
- Structured data describes entities differently from visible content.
Why it happens
Pages are built individually without a canonical entity model or governed relationship graph.
What not to do yet
Do not add more schema types or content volume before resolving identity and canonical ownership.
Diagnostic path
- Which Person and Organization identifiers are canonical?
- Which pages prove each capability?
- Do visible links, metadata and schema express the same relationships?
Solution pathway
Define canonical entities, map their relationships, align visible navigation and structured data, then validate the complete graph in rendered pages.
